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TRANSFORM 2018

Agenda

San Francisco | July 10  & 11 2018

Join the thought leaders

Tuesday & Wednesday,  July 10 & 11

 


Themes:


— How to navigate the big trends of cloud, big data and AI to get a leap in your marketing organization today.


— Marketers have discovered direct access to customers; now they need to leverage insights to price, package, position and build products based on preferences.


— What’s your social strategy, now that AI has improved personalization.


— How Gen Z Millennials are changing the game with their $44 billion in buying power, and new approaches to social consciousness and value.


— How to interact with consumers that rely less on mobile, and more on voice and audio.


— How humans are still making a difference, even as AI changes the game:  Supercharge your organization by hiring the right people that can harness what AI, data and personalization offer.


 


Breakout topics:



Tracks:


1. AI


AI 101​ ​— Algorithms/training 

AI 10​2​ — Building your AI team

AI 103​ — Human in the loop/iteration

AI 104 — How to engage in a voice-driven world


2. Retail


— Delivering mobile customer engagemen​t​

— Using data and AI to lower cost of acquisition

— Data and analytics strategies for retailers

— Intelligent marketing automation strategies for retail

 

3.  Other verticals


— Travel

— Fintech

— Games

— Consumer Services



4.  Mastering the Millennial

 

— Disruption through video 

​— App​ ​monetization 

​— Rethinking commerce

​— Understanding the customer journey

​— The holy grail of one-to-one marketing: Profiling


5.  Other


— Disruption through video 

​— ​App​ ​monetization 

​— Rethinking commerce

​— Understanding the customer journey

​— The holy grail of one-to-one marketing: Profiling