Close

San Francisco, August 21 & 22, 2018

Leveraging AI & analytics for growth

TRANSFORM

Join the thought leaders

TRANSFORM (formerly known as MobileBeat) is an intimate gathering bringing together director-and-above execs from the most innovative brands .

 

Expect to hear inspiring yet practical stories about implementing AI tech and strategies. It's about driving real results.

Tim Sears

VP, Data Science & Engineering

Target

2018 Speakers Include...

Private Company/Start-Up Founder or CEO

CMO

Chief Experience Officer

Director of Marketing

SVP, Strategy & Brand

Chief Digital Officer

Director, Digital Strategy

Director, Digital Innovation

VP, Marketing

Chief Innovation Officer

Chief Information Officer

Director, Data-Driven Marketing

Director, Marketing Data Integration

Director, Marketing Data & Analytics

Director, Growth Strategy & Marketing

Real-time takeaways

-Stories about real business results companies are getting right now

-Latest strategies that will help you get an edge on your competitors, all designed to engage and convert users

-Top technologies and trends around AI and data

-Practical lessons to take with you and implement into your AI agenda


Who attends?

Transform is intended for executives, director level and above, who are intent on using data and AI for significant growth: whether they hold titles in marketing, product management, or growth engineering. 


Attendee titles include:

Director, Monetization

Director, User Acquisition

Growth Manager

Director, Growth

Director, Growth Engineering

Director, Data Science

Director, Data Engineering

Chief Analytics Officer

Director of Data

VP, Customer Data & Analytics

Chief Product Officer

Product Marketing Manager

Product Manager

Head of Product

Themes:

— How to navigate the big trends of cloud, big data and AI to get a leap in your marketing organization today.


— Marketers have discovered direct access to customers; now they need to leverage insights to price, package, position and build products based on preferences.


— What’s your social strategy, now that AI has improved personalization?


— How Gen Z Millennials are changing the game with their $44 billion in buying power, and new approaches to social consciousness and value.


— How to interact with consumers that rely less on mobile, and more on voice and audio.


— How humans are still making a difference, even as AI changes the game: Supercharge your organization by hiring the right people that can harness what AI, data and personalization offer.

Breakout Sessions:

From acquisition to engagement – the complete picture


How brands are using AI to lower user acquisition costs through automated campaigns while boosting engagement and retention to drive real growth.



Artificial Intelligence in Performance Marketing


Leading performance marketing executives will detail how to create machine learning models and platforms for personalized ads on Social Media, such as Facebook, Instagram, and Twitter, as well as optimized keywords for SEM.



Methodology & algorithms: A key to successful AI implementation


For great implementation of AI, various stages of implementation are important: defining market impact, recognizing dependencies and risks, productization, and more. But one that is under-appreciated, but arguably most important, is a company's approach to methodology and algorithms. Several AI executives discuss real cases of how algorithms and methodology made all the difference, including how the right team was critical for this too.



How to build an engaging consumer app in 2018


Many considered 2017 the year the app buzz finally died. But smart brands are using AI to increase engagement on their apps with nuanced optimization including clever use of notifications and badging among other things. Join AI execs in a candid discussion about how they are doing it.



Breakouts currently under development on the following subjects:


AI Track


— Using new 3D visual analytics to achieve breakthroughs

— Building your AI team

— Human in the loop/iteration

— How to engage in a voice-driven world


Retail Track


— Delivering mobile customer engagement

— Data and analytics strategies for retailers

— Intelligent marketing automation strategies for retail

 

Mastering the Millennial Track


— Disruption through video 

— App monetization 

— Rethinking commerce

— Understanding the customer journey

— The holy grail of one-to-one marketing: Profiling


Other Verticals Tracks


— Travel

— Fintech

— Games

— Consumer Services

Mike Curtis

VP of Engineering

Airbnb

Japjit Tulsi

VP of Engineering

eBay

2017 Speakers

Adam Medros

SVP, Global Product

TripAdvisor

Òscar Celma

Director of Research

Pandora

Deep Varma

VP, Data Engineering

Trulia

Nikhil Raghavan

VP, Product for Search & Machine Learning

Etsy

Swami Sivasubramanian

VP of AI

Amazon

Stan Chudnovsky

Head of Product

for Messaging

Facebook

Titania Jordan

Chief Product Officer

Bark

Jeremy Wacksman

CMO

Zillow Group

Geeta Wilson

VP, Customer Experience

Humana

Justin Hughes

VP of Product

Nordstrom's Trunk Club

Stay tuned for more on TRANSFORM 2018!

Location

This year, TRANSFORM will be held at The Seminary at Strawberry. The picturesque property is located approximately 10 minutes north of the Golden Gate Bridge and offers an intimate setting with amazing views!

Mill Valley, California

2018 Sponsors