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Mill Valley, CA | August 21 & 22, 2018

TRANSFORM 2018

AGENDA

Tuesday, August 21

10:35 am - 11:00 am:

Break

8:00 am - 9:00 am:

Registration & breakfast

9:00 am - 9:05 am:

Welcome with Stewart Rogers, Director, Marketing Technology at VentureBeat & Transform MC

9:05 am - 9:20 am:

Opening Remarks with Matt Marshall, Founder & CEO of VentureBeat

9:20 am - 9:45 am:

Fireside Chat with Scott Huffman, VP, Enginneering at Google Assistant & Matt Marshall, Founder & CEO of VentureBeat 

9:45 am - 10:10 am:

Fireside Chat with Sherif Mityas, Chief Experience Officer at TGI Fridays and Matt Marshall, Founder & CEO of VentureBeat - Details

10:10 am - 10:35 am:

Fireside Chat with Brian Hovis, VP, Marketing - Full Price Business at Nordstrom & Len Jordan, Managing Director at Madrona Venture Partners

Session 1

AI Track: How to Engage in a Voice-Driven World with Mark Young, SVP, Global Strategy & Business Development at Fandango; David Sanchez, VP, Product at Ancestry and Chris Williams, CPO at iHeartMedia - Details

Session 2

Retail Track: Artificial Intelligence in Performance Marketing with Jas Thind, VP, Data Science at Zillow Group - Details

Session 3

Mastering the Millennial Track: Disruption Through Video  - Details

11:00 am - 11:45 am:

Breakout Panels

Session 4

Misc. Track: When AI is too Powerful or Life-Like. How and When to Disclose with Khari Johnson, Staff Writer at VentureBeat and Rachel Rekart, Director, Machine Assitance at Autodesk - Details

11:45 am - 1:00 pm

Lunch

1:25 pm - 2:00 pm

Showcase Companies - Brands

2:00 pm - 2:30 pm

Break

2:30 pm - 3:15 pm

Breakout Panels

Session 1

AI Track: Building your AI Team - How to Create an Implementation Engine (& Avoid Death by a Thousand Customizations) with Jessica Groopman, Analyst at Kaleido Insights; Rahul Todkar, VP, Enterprise Data Science, Research and Marketing Analytics at Charles Schwab; Tom Pinckney, VP, Buyer Experience Applied Research at eBay; and Nikhil Raghavan, VP of Product at Etsy - Details

Session 2

Retail Track: From Acquisition to Engagement - The Complete Picture with Monica O'Hara, Head of Acquisition & Growth at Lyft  and Gina Michnowicz, CEO & Executive Creative Director at The Craftsman Agency- Details

Session 3

Mastering the Millennial Track: Using Computer Vision to Elevate your Marketing Efforts  - Details

Session 4

Misc. Track: Affective Computing / Emotion AI with Geeta Wilson, VP, Consumer Experience - Enterprise Transformation at Humana - Details

Session 5

AI Track: Product Management & Product Development with Faizan Buzdar, Senior Director, Platform Product Management at Box; Wilco van Duinkerken, Head of Product at Trivago; Jon Fasoli, Director of Product Management, Intuit - Details

3:15 pm - 3:30 pm

Break

3:40 pm - 4:05 pm

Fireside Chat with Nick Rockwell, CTO at New York Times and Matt Marshall, Founder & CEO of VentureBeat

4:25 pm - 5:00 pm

Showcase Companies - Service Providers

5:00 pm - 6:30 pm

Cocktail Party

*Agenda subject to change*

Session 5

Mastering the Art of Product Recommendations with Ryan Eberhard, VP, Product at Ziprecruiter- Details

1:05 pm - 1:25 pm

Fireside Chat with Yoon C. Lee, SVP, Head of Content and Services, Head of the Product Innovation Team at Samsung Electronics America

Join the thought leaders

8:00 am - 9:00 am:

Registration & breakfast

9:05 am - 9:10 am

Welcome back

9:10 am - 9:35 am

Fireside Chat with David Vismans, SVP & Chief Product Officer at Booking.com and Matt Marshall, Founder & CEO of VentureBeat

Session 1

AI Track: AI / Human Interaction & the Customer Experience with Jeremiah Owyang, Founder of Catalyst Companies; Linda Crawford, Chief Executive Officer, Helpshift - Details

Session 2

Retail Track: Data & Analytics Strategies for Retailers with Timothy Sears, VP, Data Science & Engineering for Target and Gus Weber, VP, Enterprise Data & Analytics at Nike - Details

Session 3

Mastering the Millennial Track: Voice is the new OS: Are you Ready? - Details

10:30 am - 11:15 am:

Breakout Panels

Session 4

Misc. Track: Setting Yourself up for Success with the Right Data Customer Platform - Details

11:30 am

Fireside Chat with Sebastian Reichelt, Sr. Director of Personalization at HelloFresh and Matt Marshall, Founder & CEO of VentureBeat - Details

12:25 pm - 1:30 pm

Lunch

11:55 am

Showcase Companies - AI

11:15 am - 11:30 am

Break

2:40 pm - 3:25 pm

Breakout Panels

Session 1

AI Track: Conversational Commerce - Details

Session 2

Retail Track: Intelligent Marketing Automation Strategies for Retail - Details

Session 3

Mastering the Millennial The Holy Grail of One-to-One Marketing: Profiling - Details

Session 4

Misc. Track: Consumer Services - How to Build an Engaging Consumer App in 2018 with - Deepak Agarwal, VP, Artificial Intelligence at LinkedIn and Dakota Smith, Head, Growth and Business at Hopper - Details

5:00 pm - 6:00 pm

Closing Cocktail Party

10:00 am - 10:30 am:

Break

1:35 pm - 2:00 pm

Fireside Chat with Christi Putman, Associate Director Research & Development, Damon Frost, Director-Beauty CIO, at Procter & Gamble, and Jana Eggers, CEO of NaraLogics

2:20 pm - 2:40 pm

Break

4:15 pm

Fireside Chat with Lauren Kunze, CEO of Pandorabots and Special Guest

Wednesday, August 22

*Agenda subject to change*

Session 5

Retail Track: Understanding the Customer Journey - Details

9:35 am - 10:00 am

Fireside Chat with Eric Colson, Chief Algorithms Officer at Stitch Fix