Mill Valley, CA | August 21 & 22, 2018

TRANSFORM 2018

AGENDA

Tuesday, August 21

10:35 am - 10:45 am

Showcase Companies: Mikhail Naumov, Co-Founder; President of DigitalGenius and Phil Gordon, Founder & CEO of Chatbox 

8:00 am - 9:00 am

Registration & breakfast

9:00 am - 9:05 am

Welcome with Transform MC, Stewart Rogers, Director, Marketing Technology at VentureBeat

9:05 am - 9:20 am

Opening Remarks with Matt Marshall, Founder & CEO of VentureBeat

9:20 am - 9:45 am

Fireside Chat with Scott Huffman, VP, Engineering at Google Assistant & Matt Marshall, Founder & CEO of VentureBeat 

9:45 am - 10:10 am

Fireside Chat with Sherif Mityas, Chief Experience Officer at TGI Fridays and Matt Marshall, Founder & CEO of VentureBeat - Details

10:10 am - 10:35 am

Fireside Chat with Brian Hovis, VP, Marketing - Full Price Business at Nordstrom & Len Jordan, Managing Director at Madrona Venture Partners

Session 1

AI Track: How to Engage in a Voice-Driven World with Zamir Lalji, Partner at McKinsey & Co.; Mark Young, SVP, Global Strategy & Business Development at Fandango; Jim Freeze, CMO at Interactions and Chris Williams, CPO at iHeartMedia - Details

Session 2

Retail Track: Artificial Intelligence in Performance Marketing with Ashu Garg, General Partner at Foundation Capital; Jasjeet Thind, VP, Artificial Intelligence at Zillow Group; Matthew Sadofsky, Director, Growth Marketing at Tilting Point and Angel Gambino, Founder & CEO of Sensai- Details

11:00 am - 11:45 am

Breakout Panels

Session 3

Misc. Track: Who's on the Other End? Machine, or Human? with Khari Johnson, Staff Writer at VentureBeat; Rachael Rekart, Director, Machine Assitance at Autodesk and Mikhail Naumov, Co-Founder & President of DigitalGenius - Details

11:45 am - 1:00 pm

Lunch

1:55 pm - 2:10 pm

Showcase Companies: Whitney Cathcart Chief Strategy Officer at 3DLook and Sean Mehra, Chief Strategy Officer at HealthTap

2:10 pm - 2:30 pm

Break

2:30 pm - 3:15 pm

Breakout Panels

Session 1

AI Track: Building your AI Team - How to Create an Implementation Engine (& Avoid Death by a Thousand Customizations) with Jessica Groopman, Analyst at Kaleido Insights; Rahul Todkar, VP, Enterprise Data Science, Research and Marketing Analytics at Charles Schwab; Tom Pinckney, VP, Buyer Experience Applied Research at eBay; and Nikhil Raghavan, VP of Product at Etsy - Details

Session 2

Retail Track: From Acquisition to Engagement - The Complete Picture with  Gina Michnowicz, CEO & Executive Creative Director at The Craftsman Agency; Monica Ohara, Head of Acquisition & Growth at Lyft; Fang Cheng, CEO of Linc Global and Aarde Cosseboom, Director of GMS Technology & Workforce Management at TechStyle Fashion Group - Details

Session 3

Misc Track: Harnessing the power of your mobile data with Mahesh Nirmal, Senior Manager at IBM Watson Group  - Details

Session 4

AI Track: Product Management & Product Development with Stewart Rogers, Director, Marketing Technology at VentureBeat; Faizan Buzdar, Senior Director, Platform Product Management at Box; Wilco van Duinkerken, Head of Product at Trivago; Jon Fasoli, Director of Product Management, Intuit and Jana Eggers, CEO of NaraLogics - Details

3:15 pm - 3:30 pm

Break

1:30 pm - 1:55 pm

Fireside Chat with Mamie Peers, VP, Digital Marketing at The Cosmopolitan of Las Vegas and Clara De Soto, Founder of Reply.ai

4:05 pm - 4:25 pm

Showcase Companies: Sid Reddy, Chief Scientist at Conversica; Shyam Rao,

Co-founder & CEO of Punchh and David Yang, Co-founder, Findo.inc/Yva.ai

4:35 pm - 6:00 pm

Cocktail Party

*Agenda subject to change*

Session 4

Mastering the Art of Product Recommendations with Stewart Rogers, Director, Marketing Technology at VentureBeat; Ryan Eberhard, VP, Product at Ziprecruiter; Armita Peymandoust, VP, Product Management at Salesforce; Olly Downs, Founder, CTO & Chief Scientist at Amplero and Tim Correia, SVP & GM of Trulia - Details

1:05 pm - 1:30 pm

Fireside Chat with Yoon C. Lee, SVP, Head of Content and Services, Head of the Product Innovation Team at Samsung Electronics America

3:40 pm - 4:05 pm

Fireside Chat: What it Means to be Data-Driven in the Era of AI (not every company can do this) with Eric Colson, Chief Algorithms Officer at Stitch Fix and Matt Marshall, Founder & CEO of VentureBeat

3:35 pm - 3:40 pm

Welcome back with Transform MC, Stewart Rogers, Director, Marketing Technology at VentureBeat

4:25 pm - 4:35 pm

Day 1 Wrap Up with Transform MC, Stewart Rogers, Director, Marketing Technology at VentureBeat

10:45 am - 11:00 am

Break

Join the thought leaders

8:00 am - 9:00 am

Registration & breakfast

9:05 am - 9:10 am

Welcome back with Transform MC, Stewart Rogers, Director, Marketing Technology at VentureBeat

9:20 am - 9:45 am

Fireside Chat with Joseph Essas, CTO of OpenTable and Matt Marshall, Founder & CEO of VentureBeat

Session 1

AI Track:  “I do.” the Marriage between AI and Humans in the Customer Experience with Jeremiah Owyang, Founder of Catalyst Companies; Linda Crawford, Chief Executive Officer, Helpshift, and Nathaniel Gates, Founder & CEO of Alegion - Details

Session 2

Retail Track: Data & Analytics Strategies for Retailers with Stewart Rogers, Director, Marketing Technology at VentureBeat; Timothy Sears, VP, Data Science & Engineering for Target; Gus Weber, VP, Enterprise Data & Analytics at Nike and Jessica Lachs, Head of Analytics, DoorDash - Details

Session 3

Mastering the Millennial Track: Voice is the new OS: Are you Ready? with Blair Hanley Frank, Enterprise Technology Analyst at ISG; Oren Jacob, Co-Founder & CEO of PullString; Omar Tawakol, CEO & Founder of Voicera and Adam Marchick, Co-Founder & CEO of Alpine.Ai - Details

10:30 am - 11:15 am

Breakout Panels

12:25 pm - 1:30 pm

Lunch

11:55 am - 12:25 pm

Showcase Companies: Sam Vashist, Co-founder & CEO of Magia.ai and  Jon Gagnon, Head of Business Development at Bidalgo

11:15 am - 11:30 am

Break

2:40 pm - 3:25 pm

Breakout Panels

Session 1

AI Track: Conversational Commerce with Khari Johsnon, Staff Writer at VentureBeat; Itai Leibowitz, Product Manager at Facebook Messenger; Ellen Dunne, Senior Product Manager at Shopify; Amir Shevat, VP, Developer Experience at Twitch and Sid Reddy, Chief Scientist at Conversica- Details

Session 2

Misc. Track: Consumer Services - How to Build an Engaging Consumer App in 2018 with Stewart Rogers, Director, Marketing Technology at VentureBeat; Tim Jurka, Head of Feed AI at LinkedIn; Dakota Smith, Head, Growth and Business at Hopper and David Sanchez, VP, Product at Ancestry - Details

4:30 pm - 5:30 pm

Closing Cocktail Party

10:10 am - 10:30 am

Break

1:35 pm - 2:00 pm

Fireside Chat with Christi Putman, Associate Director Research & Development, Damon Frost, Director-Beauty CIO, at Procter & Gamble, and Jana Eggers, CEO of NaraLogics

2:25 pm - 2:40 pm

Break

Wednesday, August 22

*Agenda subject to change*

Session 3

AI Track: Using Computer Vision to Elevate your Marketing Efforts with Susan Choe, Founding Partner at Katalyst Ventures; Jeff Feng, Product Lead, Data at Airbnb; Alix Hart, Global Head of Digital Marketing at NVIDIA and Matthew Zeiler, Founder & CEO of Clarifai - Details

9:10 am - 9:20 am

Kick Off Day 2 with Matt Marshall, Founder & CEO of VentureBeat

2:00 pm - 2:25 pm

Fireside Chat with Vanja Josifovski, CTO at Pinterest and Jeremiah Owyang, Founder of Catalyst Companies

4:25 pm - 4:30 pm

Closing Remarks with Matt Marshall, Founder & CEO of VentureBeat

9:45 am - 10:10 am

Fireside Chat with Amir Khosrowshahi, CTO of Intel AI and Maribel Lopez, Industry Analyst

11:30 am - 11:55 am

Fireside Chat with Jairam Ranganathan, Director of Product at Uber and Matt Marshall, Founder & CEO of VentureBeat

3:35 pm - 4:00 pm

Fireside Chat with Matthias Keller, Chief Scientist & SVP, Technology at Kayak and Matt Marshall, Founder & CEO of VentureBeat

3:25 pm - 3:35 pm

Break

Session 4

State of the art in AI & Advertising ; from Analytics, to Creative and Performance with Irena Cronin, CEO of Transformation Group; John Koetsier, VP of Insights at Singular; Rishi Shiva, CMO at Bidalgo; Ben Plomion, CMO at GumGum and Julie Shumaker, VP, Advertiser Solutions at Unity Technologies- Details

4:00 pm - 4:25 pm

Fireside Chat with John Wicklein, Senior Director, Information Management at Gogo and Jana Eggers, CEO of NaraLogics - Details